An Alternative Vision for the Business Segment
Our team applies proven workshop methodologies, such as the Blue Ocean method for finding free niches in the segment, Lean UX Canvas for understanding the unique features and needs of users and businesses. After working out the main points, our lead designer proposed an alternative vision for solving the problem.
The mechanism for receiving orders for the target audience may change the approach to work.
The current situation in the segment:
The shipper leaves requests on multiple sites or finds a carrier in some other way. After receiving the requests, the shipper selects a carrier based on certain criteria. The operation has to be repeated every time the cargo is shipped. Sometimes the carrier establishes relationships with one carrier to avoid stress. In regular transportation situations, this can cause a lot of stress or temporary costs.
The basis of the concept was a tool for planning the resources of the carrier company. On one screen with a time scale, it examines the load on each individual user and evaluates the efficiency of the fleet's work.
In the new concept:
The shipper company concludes a framework agreement for the provision of services, which contains transport conditions such as price per kilometer, idle time, free mileage, personal discounts or a loyalty system. The shipper receives an application in which they form orders for cargo transportation, both regular and one-time. They immediately receive the total amount and are not obliged to choose and evaluate offers from other people and monitor new responses to requests, as before. They are calm because the carrier company and their personal agent take care of this work.
In the Orders section, the agent can select the optimal performer and plan the order. As soon as the agent placed the order, the status on the customer side changed, and they will see all the necessary information about the progress of their order. It is no more difficult than Uber.
The main target audience is now B2B.
